Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

We may collect personal information that you voluntarily provide when you:

• Subscribe to our email newsletter (name, email address)
• Contact us through a contact form (name, email address, message content)
• Leave a comment on our blog posts (name, email address, website URL, comment text)
• Participate in surveys, contests, or promotions

1.2 Information Collected Automatically

When you visit our Site, we and our third-party partners automatically collect certain technical information, including:

• IP address and approximate geographic location (country and city level)
• Browser type and version
• Operating system and device type (desktop, mobile, tablet)
• Pages visited, time spent on each page, and navigation paths
• Referring URL (the page you came from before visiting our Site)
• Date and time of your visit
• Search terms used to find our Site

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behaviour. These technologies help us understand how you use our Site, remember your preferences, and deliver relevant advertising.

Types of cookies we use:

• Essential cookies — necessary for the Site to function properly (cannot be disabled)
• Analytics cookies — help us understand traffic and usage patterns (e.g. Google Analytics)
• Advertising cookies — used by our advertising partners (e.g. Google AdSense) to serve personalised ads based on your interests
• Functional cookies — remember your preferences and settings

You can control cookies through your browser settings or our cookie consent banner. Refusing certain cookies may affect the functionality of the Site. See Section 7 for your choices.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To operate and improve our website and its content
• To send you newsletters, updates, and zodiac content you have subscribed to
• To respond to your enquiries and support requests
• To analyse website traffic, user behaviour, and trends (via Google Analytics)
• To display personalised advertisements through Google AdSense and similar platforms
• To detect, prevent, and address technical issues, fraud, or abuse
• To comply with legal obligations
• To enforce our Terms of Use and other policies

We process your data on the following legal bases (GDPR / UK GDPR):

• Consent — for newsletter subscriptions, non-essential cookies, and personalised advertising
• Legitimate interests — for analytics, site security, and improving our content
• Legal obligation — where required by applicable law
• Contract performance — where processing is necessary to provide a service you requested

3. Advertising and Third-Party Services

3.1 Google AdSense

We use Google AdSense to display advertisements on our Site. Google AdSense uses cookies and similar technologies to serve ads based on your prior visits to our Site and other websites. Google’s use of advertising cookies enables it and its partners to serve ads based on your browsing history.

You may opt out of personalised advertising by visiting:

• Google Ads Settings
• Network Advertising Initiative opt-out
• Digital Advertising Alliance opt-out

3.2 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics collects information about your use of the Site using cookies. This data is transmitted to and stored on Google’s servers. Google may transfer this information to third parties where required by law or where such third parties process the information on Google’s behalf.

You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

3.3 Email Marketing

If you subscribe to our newsletter, your email address and name will be stored with our email marketing provider (such as Mailchimp or a similar service). These providers operate under their own privacy policies and data processing agreements. You can unsubscribe at any time by clicking the “unsubscribe” link in any email we send.

3.4 WordPress and Hosting

Our Site is built on WordPress and hosted on third-party servers. Our hosting provider may collect server logs including IP addresses and access times as part of normal operations.

3.5 Social Media Plugins

Our Site may include social sharing buttons or plugins (e.g. Pinterest, Instagram, Facebook). These plugins may collect your IP address and which page you are visiting, and may set cookies to enable the plugin to function properly. Your interactions with these features are governed by the privacy policy of the respective social media company.

4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following limited circumstances:

• Service providers — trusted third-party companies who assist us in operating our Site and serving our users, under strict confidentiality agreements
• Legal requirements — if required by law, court order, regulation, or governmental authority
• Business transfers — in the event of a merger, acquisition, or sale of our assets, your data may be transferred as part of that transaction. We will notify you before your data is transferred and becomes subject to a different privacy policy
• Protection of rights — to protect the rights, property, or safety of Zodiac Mystics, our users, or the public

5. International Data Transfers

Zodiac Mystics serves users globally. Your information may be transferred to and processed in countries other than your own, including the United States, where our servers and service providers are located. These countries may have different data protection laws than your country of residence.

Where we transfer personal data from the European Economic Area (EEA), United Kingdom, or Switzerland to countries not recognised as providing adequate data protection, we rely on appropriate safeguards such as:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• The UK International Data Transfer Agreement (IDTA) for UK-origin transfers
• Adequacy decisions by the European Commission where applicable

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, or as required by law:

• Newsletter subscriber data — retained until you unsubscribe or request deletion
• Blog comment data — retained for as long as the associated post remains published
• Google Analytics data — retained in anonymised/aggregated form for up to 26 months
• Contact form submissions — retained for up to 12 months, or longer if legally required
• Server log data — typically retained for 30–90 days by our hosting provider

When your data is no longer needed, we will securely delete or anonymise it.

7. Your Rights and Choices

7.1 Rights for EU / EEA / UK Residents (GDPR / UK GDPR)

If you are located in the European Union, European Economic Area, or United Kingdom, you have the following rights under the GDPR or UK GDPR:

• Right of Access — request a copy of the personal data we hold about you
• Right to Rectification — request that we correct inaccurate or incomplete data
• Right to Erasure (“Right to be Forgotten”) — request deletion of your personal data in certain circumstances
• Right to Restriction of Processing — request that we limit how we use your data
• Right to Data Portability — request your data in a structured, machine-readable format
• Right to Object — object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent — where processing is based on consent, withdraw it at any time
• Right to Lodge a Complaint — you may complain to your national data protection authority (e.g. the ICO in the UK, or your country’s supervisory authority in the EU)

7.2 Rights for California Residents (CCPA / CPRA)

If you are a California resident, you have the following rights under the CCPA and CPRA:

• Right to Know — the right to know what personal information we collect, use, and disclose
• Right to Delete — the right to request deletion of your personal information
• Right to Correct — the right to correct inaccurate personal information we hold about you
• Right to Opt-Out of Sale or Sharing — we do not sell your personal information. However, our use of Google AdSense may constitute “sharing” data for cross-context behavioural advertising. You may opt out via our cookie consent banner or the links in Section 3.1
• Right to Non-Discrimination — we will not discriminate against you for exercising your privacy rights

To exercise your California rights, please contact us at the email in Section 11. We will respond within 45 days as required by the CCPA.

7.3 Rights for Other Jurisdictions

Residents of other regions including Canada (PIPEDA / Law 25), Australia (Privacy Act 1988), Brazil (LGPD), and other countries may also have rights regarding their personal data. We are committed to honouring applicable privacy rights regardless of where you are located. Please contact us to exercise any rights you may have under your local law.

7.4 Cookie and Tracking Choices

You may control or disable cookies and tracking through:

• Our cookie consent banner (displayed on your first visit to the Site)
• Your browser settings — see your browser’s help documentation for instructions
• Google Analytics opt-out browser add-on
• Google Ads personalisation settings
• Network Advertising Initiative opt-out
• Digital Advertising Alliance opt-out

Please note that disabling certain cookies may affect the functionality of our Site.

8. Children’s Privacy

Our Site is not directed to children under the age of 13 (or 16 in the EU/EEA where applicable under GDPR). We do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately using the details in Section 11. We will delete such information promptly upon verified request.

9. Security of Your Information

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• SSL/HTTPS encryption for all data transmitted to and from our Site
• Access controls limiting who within our organisation can access personal data
• Regular security reviews and software updates
• Use of reputable, security-vetted third-party service providers

However, no method of transmission over the Internet is 100% secure. While we strive to protect your data using commercially acceptable means, we cannot guarantee its absolute security.

10. Third-Party Links

Our Site contains links to external websites, including links to astrology resources, reference sites (such as Britannica, Astrology.com), and social media platforms. These sites are not operated by us and we have no control over their privacy practices or content.

We strongly advise you to review the privacy policy of every external site you visit. We accept no responsibility or liability for the privacy practices or content of any third-party sites linked from zodiacmystics.com.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

We aim to respond to all privacy-related requests within 30 days. For EU/EEA residents, we will respond within the timeframes required by GDPR (within one calendar month, with a possible extension to three months for complex or multiple requests).

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the “Last Updated” date at the top of this page
• Post a visible notice on our Site
• Send an email notification to newsletter subscribers for significant changes

We encourage you to review this page periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy.